About Maisha Concept
Founded in 2015, Maisha Concept is a globally inspired fashion and lifestyle brand aimed at the globally conscious consumer. The label is the brainchild of designer, Rakhee Shah. Maisha means “giving life” in Swahili, and through Maisha’s contemporary designs; Rakhee aims to resurrect the culture, heritage and skill of local artisans and textile manufacturers.
Rakhee works with small, independent artisans in a bid to support the traditions of local communities and preserve ancestral knowledge. Each piece from the collection is one-of a-kind, with its own story and symbolism, created with care, devotion and an eye for detail. Rakhee ensures that her design and creative vision is consistently realised in the final product that reaches her customers.
Consciously and sustainably made in Africa + India.